About Us

At Arthur Prince we have a wealth of experience in the motor industry, working for generations to offer a total commitment to your automotive needs. From our original small beginnings in Loughborough in 1924, we are now well known in the East Midlands for our long established Volkswagen dealership.

As a family run business we maintain a strong philosophy of family values, backed by an emphasis on value for money. We believe in loyalty, relationships and excellent customer service.

We are here to help, whether you’re trying to find the right new or used model, looking to book a test-drive or need help understanding finance. Our wealth of experience continues into our Aftersales department, with our affordable range of service plans designed to help you budget for servicing costs, and competitively priced genuine parts and accessories. Our specialists are also here for those customers who need help with Motability, and will be happy to answer any questions you might have.

So no matter your needs, you can feel safe and trust the experience of Arthur Prince.